T-Series Builds a Bigger Pan-India Play with South Cinema

T-Series, under Bhushan Kumar, is steadily widening its footprint in Indian cinema with a slate of prominent South Indian films aimed at audiences across the country.

T-Series, under Bhushan Kumar, is steadily widening its footprint in Indian cinema with a slate of prominent South Indian films aimed at audiences across the country. The banner is presenting titles such as Irumudi, Dragon, Jai Hanuman, Ranabaali and Tiki Taka, bringing together some of the industry's biggest stars and filmmakers.

Among the most talked-about projects is Dragon, which brings together Jr. NTR and filmmaker Prashanth Neel, a combination that has already created considerable interest among audiences. Jai Hanuman, meanwhile, brings T-Series together with the ambitious cinematic universe created by filmmaker Prasanth Varma, with Rishab Shetty playing Hanuman.

The slate also includes Irumudi, starring Ravi Teja and Priya Bhavani Shankar and directed by Shiva Nirvana. The film is being released in Telugu and Tamil, with T-Series Films among its presenters.

For T-Series, these associations represent a larger strategy of working with established South Indian talent and stories that can travel beyond their original language markets. The banner's long-standing strength in music also gives it an additional advantage as it expands its involvement across India's increasingly pan-Indian film landscape.

The growing list of projects signals a clear intent from Bhushan Kumar and T-Series: to be part of some of the biggest South-originated films reaching audiences across India, rather than remaining confined to the Hindi film market.